Great Lakes Brewing Co. - Field Marketing Supervisor

Job Description: 

Our employees are our most valued asset, so we’ve brewed a careful selection process to hire only the best ambassadors for our company. We seek driven, enthusiastic people who share a dedication to our core values: passion for product, respect for resources, the fostering of relationships, and the sharing of success. We continuously strive to grow our innovative and resourceful team of individuals with high standards, integrity, and vision—and who can also appreciate sharing a little camaraderie or a pint with their co-workers. If you can see yourself thriving as a Great Lakes team member, review our current opening below:

 

POSITION: Field Marketing Supervisor
LOCATION: Cleveland, OH
STATUS: Intermediate; Exempt
DEPARTMENT: Marketing
GRADE: 19
REPORTS TO: Marketing Manager

 

ESSENTIAL FUNCTIONS AND DUTIES:
• Hire, supervise, coach, develop, and motivate direct report(s)
• Identify, communicate, and activate market opportunities, evaluate effectiveness, and recommend course corrections in retail programming, product portfolio, and point-of-sale (POS) tools
• Aid the Marketing Manager on annual marketing plan with the goal of increasing product awareness and repeat trial, expanding share of mind, and growing revenue, particularly through campaigns, promotions, seasonal releases, and chain activations
• Research, design, and activate marketing plans around industry trends, competition, sales data, and partnership opportunities
• Train key stakeholders (distributors and retailers) on marketing campaigns, new products, brand stories, and display standards through:

Comprehensive field marketing plans
Sales-based collateral
Sensory and visual aids
Quarterly reviews
Annual business plans
Annual distributor summit

• Develop and maintain field budget, expense priorities, and total spends
• Ensure consistent messaging, state-level compliance, and adherence to brand standards across the region through collaboration with the Creative Marketing Team
• Connect the Communications Team with local media representatives and opportunities
• Enhance and mobilize GLBC’s branding presence, investment, and customer engagement initiatives for high level industry festivals (GABF, World Beer Fests, Great Taste, Savor), and across the region
• Oversee the company’s applications and entries in high level industry taste competitions (GABF, World Beer Cup, World Beer Championships)
• Provide administrative support as needed
• Other duties and projects as assigned

 

QUALIFICATION STANDARDS:
• Proficiency with computers, specifically Microsoft Office programs
• Ability to operate in a team environment
• Excellent oral and written communication skills
• Ability to prioritize and manage multiple tasks
• Valid driver’s license with a driving record considered acceptable based on our insurance company’s matrix and reliable vehicle required
• Willingness to work flexible and extended hours as needed (including evenings and weekends)
• Willingness to travel out of area

 

EDUCATION
Bachelor’s degree in marketing, business management, or communications field required

 

WORK EXPERIENCE

Minimum 3-4 years of successful experience in a sales-generating field activity, such as experiential marketing, field marketing, merchandising, special promotions, or consumer behavior
Prior supervisory experience required

 

REQUIRED QUALIFICATIONS

Strong knowledge of and passion for the craft beer industry generally, and GLBC specifically
Must be able to work independently and execute planned priorities with little upfront direction
Ability to efficiently multi-task and meet deadlines with independent problem-solving skills
Exceptional interpersonal and customer service skills, with ability to give and accept honest and direct feedback
Solid written communication skills, particularly grammar, copywriting, and proofreading

 

Thanks for understanding that we cannot accept phone calls or emails about positions.
To apply, please visit http://www.greatlakesbrewing.com/employment

 

We look forward to reviewing your application – cheers

How to Apply
Please apply online by visiting the link below: 
Job Location: 
Cleveland, OH
United States